Using a range of tools and our industry knowledge through tried and tested methods we analyse and begin to understand what barriers to conversion exist. For example you may have unattractive landing pages, or over complex checkout process, or cluttered layouts, too much text on the page or an unclear customer journey.
After our report is completed we will make recommendations for change and where necessary use A/B testing to validate the recommendations and identify the most effective page.
When it comes to CRO we will, for existing websites, focus on making small amendments where we consider it necessary rather than the more costly and timely process of initiating a full website redesign. This is likely to include some of the following:
* Improved site architecture and customer journey
* Aesthetical updates such as button colours and names
* Reduce required processes to achieve a conversion
* Fixing glaring errors and usability issues
* Simplify the user journey
* Improve the content and communication to ensure better aligned to your visitor expectations
Remember we are looking for very small percentage changes, even the most optimised websites will do well to achieve a 5% conversion rate. The numbers soon start to stack, an increase from 2% to 3% on site turning over 500k could see sales increase to £700k, with added visibility through social channels this soon starts to snowball.
Search Engine Optimisation (SEO) is constantly changing, we are told that Google will make 100's of changes to its algorithm on an annual basis.
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As with most good SEO processes you need to start by understanding your business, market and competition, lead generation of your website is no different.
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With a fully managed SEO service you can take a hands off approach and be safe in the knowledge that a dedicated team of SEO professionals are looking after your business online and making certain that all your on-line marketing activities are aligned to deliver results.
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Our SEO training has been specifically developed to ensure that you are able to implement what you have learned and then be able to deliver your own measurable, sustainable and profitable results from search engine optimisation (SEO).
Looking for help getting your website to generate more leads? Want to improve your CRO? Then get in touch with us today and let's get your website working.
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