Why you might need a website consultant

Simply building a website isn’t enough for guaranteed success. Many businesses invest in a website but don’t see results, usually due to low traffic, poor conversions or outdated designs.

Whilst it’s not uncommon, we understand it’s frustrating. It’s not just about having a website, it’s about having the right one - something a consultant can successfully resolve.

What is a website consultant?

Before we get into the benefits of a website consultant, it’s important that you fully understand what this means. A website consultant focuses primarily on strategy and performance, not just the design and development. A consultant will deep-dive into your business goals and review how your site is (or likely isn’t) supporting them. They will bridge the gap between having a website and having one that actually works. 

Five signs you need a website consultant

If you’ve got this far, you might be wondering whether your website needs help from a consultant. If any of the following apply to you, the answer is most likely yes.

1.    Your website is generating very few or no leads
2.    You’re not showing up on Google
3.    Your site feels outdated
4.    You’re not sure what’s working 
5.    You’ve spent money but not seen results

How a website consultant can help

This is where a website consultant comes in to improve user journey, conversion optimisation and SEO foundations. First, your site will be audited to identify the root of the issue, any weaknesses and missed opportunities.

From there, they’ll get to work making necessary changes. For instance, if you’re struggling with conversions, a website consultant will improve your site's layout and strengthen your messaging and CTAs. They’ll also ensure your website is fully optimised for search engines by reviewing structure, keywords and completing any technical fixes. 

Importantly, they’ll ensure your foundations are solid, aligning your business goals with a clear strategy. Finally, a consultant doesn’t just provide a one-off fix but ongoing guidance to keep your website running effectively. 

The beauty of a consultant is that they’ll work around you and your business. If you have an in-house team, they’ll work closely with them, sharing best practices to help prevent issues early on. However, if you’re operating on a smaller set-up, a consultant will act as your website project lead, reporting directly to you to keep you informed throughout the process. 

Looking to speak to a website consultant who can help? Let’s have a chat and discuss where to start.