What is lead generation (and why is it so important)?

Whether you connect with customers in person, online or a bit of both, using lead generation tactics to your advantage is vital. Attracting potential customers is after all just the beginning, it’s how they convert that really matters, and that’s where lead generation comes in. Read on to discover the basics of lead generation and why it should matter to you!

Defining lead generation

Lead generation is one of the most powerful growth tools you have as a small to medium sized business. It’s the process of attracting and converting potential customers or leads, and moving them down the pipeline towards making a purchase or an enquiry.

Lead gen and SEO – what’s the link?

Lead generation is a process that’s only enriched by a solid SEO strategy. The two work in perfect harmony to help you target specific keywords and phrases, and convert the people searching for them into the highest quality leads.

SEO is all about optimising your website for better visibility, meaning would-be customers can find your website in the first place. Once on-site, lead generation can work its magic, converting that targeted traffic into qualified leads until they become loyal customers.

The secret to sustainable growth?

One of the main benefits of putting your all into lead generation is what it does for business growth. Whatever stage your company is at, growth is the key to keeping those doors open for business. With lead generation, you can consistently attract leads and scale at a pace you are comfortable with.

Lead generation allows you to take control of finding new prospects to create consistency and predictability in sales, and make that marketing budget go even further.

Lead generation tips for SMEs

There are several ways to gain high quality leads, from the creation of better landing pages and optimised forms to the use of incentives and introduction of live chat functionality. Finding a mix that works for you and your budget however isn’t easy. That’s where our lead generation service comes in!

Here at NewedgeSEO, we help you overcome the toughest of tasks to generate the traffic and leads that facilitate better business online. It’s our role to get to know your business, market and competition inside out, so you can gain the leads you deserve for the long term.

Ready to get started? Contact our team today to discuss your next steps.