What is content marketing?

What is content marketing (and why is it so important)?

Content comes in so many incredible forms, with its use online and off having such power, especially for businesses looking to make an impact or expand in their respective market.

We hate to use such a cliché phrase, but content really is king, and could just help your business refine its marketing strategy and connect with more customers than ever before. Read on to explore how and delve deeper into the many benefits a solid content marketing plan can bring…

So, what is content marketing?

Content marketing is just that – the creation and distribution of content to market a business. A good content marketing strategy however goes far beyond the penning of a blog or the sharing of a social media post.

Content can be blogs, videos, social media posts, podcasts, infographics, emails, white papers and more, which can be created, shared and used to interact with and inspire your target audience to take action.

Who is using content marketing?

Everyone - In fact, it is a marketing strategy that’s no longer seen as a ‘nice to have’ but a ‘must-have’. According to the latest statistics, almost half of business decision-makers plan to spend more on content marketing and, as you’ll see, it’s an investment worth making for you too!

Why should I focus on content marketing?

Content marketing can do a lot for your business and its growth, building brand awareness, authority and trust with the people who matter – your customers. Online, content marketing is also a key route to more traffic, better visibility and increased leads.

Your content can be used to keep as well as attract customers too. The right content directly improves customer service, helping to nurture relationships, educate and inspire both on-site and off.

Where do I begin when creating a content marketing strategy?

Preparation makes perfect when devising a content marketing strategy that works for you and your customers. You should always get to know your objectives and audience first. It’ll influence how you plan and create content no-end.

Selecting the right platforms to distribute your carefully curated content is another must. Content should be tailored to your objectives, audience and the platform’s style to ensure optimum engagement. When content is posted is another key consideration when strategising. Many businesses create content calendars to guarantee the consistency that builds trust and keeps your brand on the radar.

Remember, you don’t have to develop and execute a content marketing strategy alone. We’re here to help! Get in touch with our team today for a no-obligation chat.